Just because you build a website doesn’t necessarily mean anyone – or search engines, for that matter – will find it. Launching a website is just the first step in harnessing online technology to extend your organization’s reach and increase leads that convert to sales. Increasing your online performance and capturing more traffic takes work, creativity and time.
Knowing where to begin and which strategies to employ can be even more challenging. Changes to the way search engines like Google find and crawl your website (see Panda and Penguin updates) have continued to befuddle even the best online marketing experts. Overwhelmed by the seemingly insurmountable challenges, many business owners choose to pay boat loads of money to online business directories to have their websites appear in search results. Below are 5 suggestions to help get more traffic to your website. Despite the myriad complexities of executing a search engine optimization campaign, these tried and true strategies continue to yield quantifiable results for website administrators:
1. Give your users good, solid content, and give it to them often. In an age where the internet is experiencing an overwhelming influx of user generated information – some good, some really bad – CONTENT IS KING! Good content has always been and continues to be the number one method of driving traffic to your site and retaining visitors. Whether you’re providing information on a product or service you offer, reviewing another company’s products and services or just sharing your everyday experiences, take the time to produce written content that your site visitors will find useful. If you administer a blog site, you’ll want to post 2 to 3 times a week at the minimum.
Now, you don’t have to write award-winning, Nobel laureate caliber content. But try to be creative, use humor or show off your sparkling personality in your writing. Offer detailed niche information about your product or industry that your users might have difficulty finding elsewhere. Suggest creative and fun uses for the product or service you offer. Find a way to connect with your visitors, and they’ll consider your site a valuable source of information.
2. Create a Google Places page. If you haven’t yet noticed, Google uses geolocating technology to pinpoint your location when you search. It then finds surrounding businesses and organizations that best relate to your search terms. If your business doesn’t have a Google places page, the likelihood that you’ll be found before the competition is vastly minimized.
3. Include an email newsletter sign up widget on your site. Email newsletters periodically notify potential customers about special offers and new products and information. The newsletter should contain teasers and blurbs that motivate readers to click through to information posted on your website. Recipients can share your email with their friends and colleagues, funneling more traffic to your site.
There are two major services that offer email marketing solutions: Mail Chimp and Constant Contact. Mail Chimp accounts are free up to a certain number of contacts and the site has a young, fun user interface. More advanced services are offered for a fee. Constant Contact has more of a corporate feel and is a paid service at all account types. Both products are excellent, and you should find which one works best for you.
4. Set up social media pages for your organization. Social networking sites allow your followers to see your company’s posts in their online feeds, keeping them connected to your brand without having to seek out your website on a regular basis. As with email blasts, users can share your posts and links with their own social networks and promote your brand for you.
There’s no excuse for not having Facebook, Twitter and LinkedIn business pages. We’ve seen a lot of push-back from our clients on social media, only to have them realize the incredible successes their competitors experience using it. It’s never too late to start learning how to use social networking sites, and who knows, you may even become addicted to Facebook and Twitter!
5. Encourage regular Google and Yelp reviews. Reviews are some of the very first things to turn up in search results, and they have the potential to drive a lot of traffic to your website. Often, customers only turn to review sites when they have a negative experience to share. Encouraging your customers to review your organization on a regular basis will not only improve your site traffic by increasing your search engine rankings, it will also help counterbalance any negative comments from users.
Above are just some of the ways to increase traffic to your website. 3 Click Media has over 100 methods to evaluate, plan and execute online marketing strategies that will improve your ranking by search engines, drive more traffic to your website and convert leads to sales.
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