Building a Better Website

A common discussion among our web hosting clients is how to make their websites attractive and informative for customers, but also user-friendly on the back-end for updates.  Here are a couple of ideas for achieving both objectives.

Website design is an important part of branding, but to be successful, sites need to be optimized for search. Flash is one of the options for building a unique, animated site, but consider these factors before making that commitment.  For instance, Flash prevents access to web spiders, meaning the site won’t be easily crawled and indexed by search engines.

Choosing a content management system (CMS) for your site can also be a challenge.  Finding the right fit depends on several factors like the number of pages, frequency of updates and the type of interaction you want to have with the user.  The good news is, there are a number of free and low cost CMS options available for every skill level – whether you plan to build and maintain the site yourself or outsource to a developer and only make occasional tweaks in-house.