3 CLiCk Media Selects Vocus Small Business Edition

  • Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, announced today 3 CLiCk Media has selected Vocus Small Business Edition (SBE). 3 CLiCk Media, which combines PR and new media campaigns with government relations, selected SBE to automate routine PR tasks and enhance the online visibility of their clients.

    A leading provider of on-demand software for public relations management. Follow us on Twitter: @Vocus
    A leading provider of on-demand software for public relations management. Follow us on Twitter: @Vocus

    “The telephone still works, but if you’re doing PR and you are not on the Web, you are at a severe disadvantage,” said Emmett Murphy, new media strategist and founder of the firm. “PR is based largely on strategy but is also a labor intensive business and we found a new technology in Vocus SBE that will help us work more efficiently.”

    Vocus SBE enables PR and online marketers to reach stakeholders directly through new media distribution channels, including search, RSS feeds and vast network of content syndication partners. In addition, news is sent directly to 35,000 opt-in reporters and bloggers that subscribe to special feeds created for members of the media.

    Murphy noted that in a traditional PR environment, landing a customer placement on the front page of a daily newspaper was often the primary goal. Today, the “front page” of Google is perhaps even more important.

    “I’ve been trying to get Jeff Doctor on the front page of Google for a while,” added Murphy, speaking of his client who recently announced his candidacy for Congress in North Carolina’s 9th district. “In combination with our other efforts, PRWeb helped us do that in short time and we’ve already seen a spike in Web traffic of 100 percent directly attributable to our news release.”

    3 CLiCk Media’s work tends to center on government relations, though its client base is diverse, for example including clients from the entertainment industry. The firm combines social media, Web site strategies and traditional PR to the work of government relations. For example, the firm started PoliticsTweet, a Web site that aggregates the musings of 240 politicians on Twitter.

    “This is a prime example of a new twist on a staple PR tactic – the press release,” said Kye Strance, director of product management for Vocus. “New media has changed the paradigm and online news releases are a proven way to reach target audiences directly while also increasing an organization’s visibility on the Web.”


    June 8th, 2010 | 3 CLiCk Media | No Comments | Tags: , , , , , , , , , , , ,

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3 CLiCk Media is a new media design firm that combines cutting-edge Internet technology with tried and true new media strategies to build movements that make an impact. Our services are used by over 120 companies worldwide.

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