Associations – New Media & PR

  • cipa Associations New Media & PR3 CLiCk Media worked closely with the Canadian International Pharmacy Association to develop key messaging and a new media campaign to further the association’s presence as the leading group overseeing international Canadian pharmacies.

    The new media campaign included the redesign of the CIPArx.ca website incorporating “Verify A Member” functionality, innovative visual branding and a complex system of member website verification seals. The website Content Management System allows for easy updating. The website aids the association in communicating with it’s members, journalists and lawmakers.

    3 CLiCk Media has also developed and launched an iPhone App for CIPA. The app incorporates up to the minute news updates on the international pharmacy industry, CIPA latest news and a mobile “Verify A Pharmacy” functionality.

    3 CLiCk Media also developed a comprehensive social media campaign, including aggressive Facebook CPC advertising, a custom Twitter response application and a professionally produced CIPA commercial launched on the custom CIPA YouTube channel. See below:

    This new media campaign boosted CIPArx.ca to a Google Page Ranking of 5 and allowed the website to compete in organic search engine listings in the competitive arena of Canadian pharmacy keywords, with a top 5 listing placement.

    CIPAApp2 Associations New Media & PR

    CIPA is a Canadian association of licensed, retail pharmacies. CIPA sells prescription drugs made by the leading name-brand manufacturers at prices up to 80 percent less than U.S. CIPA pharmacies ensure patients have access to quality prescription drugs at affordable prices.


    June 1st, 2010 | admin | Comments Off | Tags: , , , , , , , , ,

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